AGP Executive Report
Last update: 2 hours agoRetail & Distribution: Revelyst’s Adventure Sports Group will extend its direct-to-dealer model across Iberia from July 2026, bringing Giro Bike, Bell Bike, CamelBak and Blackburn into closer working relationships with retailers in Spain, Portugal and Andorra, with regional commercial and customer support handled locally and a Barcelona service centre supporting partners. Mobile Connectivity: Sky Mobile (O2-powered) says it’s doubling roaming destinations from 55 to 120 across the EU/EEA, USA, Australia and more, offering a Roaming Passport Plus plan for £2 a day when customers use data or make calls/texts, with a 25GB fair-use cap per billing cycle. Sports Business Education: The NBA and TECH Global University signed a multi-year deal making TECH the NBA’s official online university, with programs focused on the business of the league and content featuring NBA players and executives. Brand & Marketing Strategy: Cirque du Soleil shared lessons on “brand storytelling that delivers emotional impact” at the Experiential Marketing Summit 2026, arguing that engagement is driven by attention and emotion, not just timing and messaging. International Affairs: A joint statement from 50 UN member states, including Andorra, condemned Russia’s escalating attacks on civilians and threats to Ukraine’s diplomatic institutions and critical energy infrastructure.
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